Is $13 too much for a box of cereal? General Mills doesn’t think so

Would you pay $13 for a box of cereal?General Mills said on Tuesday that the food company plans to bolster sales by offering a ready-to-eat breakfast meal complete with real maple berries, dried cherries and almonds. The catch: A box is priced at more than double the cost of an average box of cereal in the U.S.”We’re innovating in new product forms that command premium price points, including our new Morning Summit cereal, which has almonds as a first ingredient and […]  » Read More